Magazines and newsletters

 

We specialise in the writing, design and production management of B2B customer magazines and newsletters. We make these publications - along with white papers, briefing notes, tip sheets, Q&As, bulletins, etc. - available in both hard-copy (print) and digital (HTML, e-zine and PDF) formats.

 

Our complete publication production management service covers:

  • objective-setting
  • concepts and proposals
  • agency selection and briefing
  • editorial research
  • copywriting and subbing
  • sourcing specialist writers and commissioning editorial
  • translation and 'transcreation' (including European and non-European languages)
  • photography and photo-library research
  • illustrations, graphics and charts
  • design visuals
  • page layout and proofing
  • templates
  • timetables/schedules
  • print management
  • contact database development
  • distribution/fulfilment
  • subscription management
  • supporting websites (including online subscription front-ends)
  • media relations support
  • third-party advertising sales
  • reader feedback and evaluation.

 

Our tailor-made publications combine great design with compelling content, to create powerful and effective tools for raising profile, enhancing reputation, educating customers/prospects, and communicating key messages to target decision-makers, influencers and other opinion-formers.

 

We have produced and managed B2B customer publications for some of the world's leading companies in the logistics sector. On the other hand, we believe that the production of B2C customer magazines and internal company magazines/newsletters is a different discipline, and we leave such activity to others.

 

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